The CRM for independent insurance agencies
Sell more. Renew more.
Type less.
WinaVela is organized around the three jobs that drive an agent's income: work your leads, close your deals, keep your clients. With WINA, an AI sales assistant, on every screen.
Why agencies switch
Your management system stores the data. WinaVela helps you sell with it.
Everything typed by hand
Renewals, premiums and commission lines re-entered policy by policy, then cleared again when the money arrives.
Tools in separate apps
Forms, rating, texting and automation spread across screens, with no clear order of work.
Reports you cannot trust
Unassigned or misclassified records quietly distort production, retention and commission figures.
One screen, three steps
In the order a salesperson actually works.
Never let a lead go cold.
- Call first: new leads ranked by score, one tap to the dialer
- Going cold alerts after 7 days without contact
- Sources: see which channels actually turn into policies
Move quotes to signature.
- Closest to closing: deals ranked by value × probability
- Quotes for every US line, with live commission
- Won deals create the client and the policies
Keep and grow your book.
- Renewals 90 days ahead, overdue first
- One-click renewal, pre-filled and priced
- Cross-sell openings and at-risk clients flagged
Quotes & commissions
Quote any US line. The math does itself.
$74.80
commission, computed as you type
Manual
Type the carrier's price from any portal or PDF.
Indicative estimate
A transparent rating worksheet for 25 line families.
Connected carriers
Carrier quotes through a secure server connector.
Live commission
Your agent, carrier and line rules, weighted by quote stage.
WINA, the AI assistant
A sales assistant on every page. It never acts without you.
Ask anything about your leads, deals and clients. WINA knows the page you are on and the record you have open.
- "Brief me on today": the three actions that matter most
- "Who should I call first?" across new and cold leads
- Call prep with discovery questions and objection answers
- First-contact, renewal and cross-sell emails, ready to send
- Suggestions become tasks when you click, and you see where they land
- Each agent's assistant only sees that agent's own book
Campaigns & sequences
Follow-up that runs itself, at the broker's cadence.
Renewal sequence, days before expiry
Templates for every step
First contact, proposal follow-up, renewal, referral and win-back, grouped by step and usable anywhere.
Prospecting segments
Target businesses without workers' comp, or clients who lost or cancelled a policy.
Event-driven
Sequences react when a stage changes, a quote is bound or a policy is lost. Each step becomes a pre-filled to-do, reviewed before sending.
Built for the whole agency
One workspace for owners, agents and partners.
Roles and permissions
Owner, admin, agent and partner roles with module-level permissions. Agents work in their own book.
Agency snapshot
New leads, commissions, top performers, lines and carriers at a glance.
Data health
Unassigned or misclassified records listed with a one-click fix, so reports stay reliable.
Calls matched to the insured
A call that arrives with only a phone number is attached to the right client.
Commission tracking
Earned, pending and in-play commissions per agent, carrier and line.
Guided first login
A visual tour walks each new user through Leads, Sales, Retention and WINA.
Why simple sells
A CRM people actually open is a CRM that pays.
Most CRMs fail because nobody wants to feed them. WinaVela does the remembering: what to do, when to do it, and the click that gets it done. The research on why that matters:
more likely to qualify a lead when you respond within the first hour.
Harvard Business Reviewhigher sales productivity, at best, reported by teams using a CRM.
Salesforceshorter sales cycles with a well-adopted CRM.
Nucleus Researchmore profit from a 5% gain in customer retention, depending on the industry.
Bain & CompanyEstimate your upside.
Plug in your numbers. Change the two assumptions to whatever you find believable.
Assumptions
Illustrative math on your own inputs, not a promise. Actual results depend on your leads, carriers and follow-through.
Industry research, not WinaVela customer results. Sources: Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review (2011); Salesforce CRM statistics; Nucleus Research CRM studies; Reichheld and Bain & Company on customer retention economics.
From the people who sell with it
Built with a working broker, not for a demo.
“[TESTIMONIAL — the sentence that convinced you: what you stopped doing by hand, what you now catch in time.]”
HEHisham Elzein
Insurance broker, Zein Insurance Services · California
“[SHORT QUOTE — an agent on the daily use: the first call of the day, the renewal that did not slip.]”
[AB][AGENT NAME]
[ROLE, AGENCY]
“[SHORT QUOTE — an owner on the agency view: what the numbers finally show.]”
[CD][OWNER NAME]
[ROLE, AGENCY]
Replace the bracketed text with the quotes you have cleared with each person, and keep the name, role and agency: an attributed quote is worth ten anonymous ones.
For IMOs, FMOs and agency networks
Your brand. Your agents. One platform.
WinaVela runs white-label and multi-tenant, so a network can give every agency it supports a CRM under its own name.
Each agency is its own tenant
Separate agencies on one platform, each with its own data and its own people.
Four roles, clear boundaries
Super Admin, Admin, Agent and Partner, each seeing only what the role needs.
A network view of the book
An organization snapshot on the home screen, with per-agent scoping everywhere else.
Security
Your clients' data, taken seriously.
Insurance runs on personal information. Access is separated by agency and by role, and each agent works inside their own book.
Separate tenants
Every agency is its own tenant, with its own data and its own people.
Role-based access
Super Admin, Admin, Agent and Partner each see only what the role needs.
Scoped to each agent's book
Pipeline, search and the AI assistant are limited to the agent's own clients unless an admin says otherwise.
SOC 2 Type II audit in progress
An independent auditor is testing our security controls over time. Report expected [EXPECTED DATE].
Pricing
Simple plans. One price per user.
Every plan includes WINA, unlimited leads and quotes. Pick the size of your team, not a bundle of add-ons.
Solo
For the independent agent or broker.
Includes
- 1 user
- WINA daily brief and one-click tasks
- Leads, pipeline and lead pages
- Quotes with live premium and commission
- Renewal and birthday reminders
- 2 lead sources with webhook
Agency
For agencies with a team of agents.
Everything in Solo, plus
- 2 or more users, Admin and Agent roles
- Unlimited lead sources, one API key each
- Agency Snapshot for the owner
- Campaigns and sequences with real recipients
- Business clients, group plans and commissions
Network
For IMOs, FMOs and agency groups.
Everything in Agency, plus
- White-label under your own brand
- Multi-tenant: one tenant per agency
- Super Admin and Partner roles
- Network-wide view of the book
- Guided onboarding for your agencies
Prices in US dollars, billed annually.
How it compares
Built for agencies, and for the networks behind them.
| Feature | WinaVela | AgencyZoom | NowCerts | Applied Epic |
|---|---|---|---|---|
| Starting price | $39/user/mo, annual | ~$99–199/user/mo | ~$99–199/user/mo | $200+/user/mo, custom quote |
| White-label for networks | ✓ | — | — | — |
| Multi-tenant, one workspace per agency | ✓ | — | — | — |
| Built-in AI assistant | ✓ WINA | Automation rules | — | — |
| Next-best-step suggestions, with a reason | ✓ | — | — | — |
| One-click AI-drafted emails | ✓ | Templates | — | — |
| Cross-sell, at-risk and stale-lead alerts | ✓ | — | — | — |
| Quotes with live premium and commission | ✓ | — | Manual entry | ✓ |
| Nurture sequences: email, SMS and call | ✓ | ✓ | — | — |
| Role-based access, four roles | ✓ | Basic | Basic | ✓ |
| Carrier rating and binding | Roadmap | — | ✓ | ✓ |
| Typical setup | Self-serve, live same day | Days | Days | Weeks–months, $5k–$50k+ |
Questions agencies ask
Straight answers before the demo.
What is WinaVela?
WinaVela is a CRM for independent insurance agencies, brokers and the networks behind them. It is organized around three steps — leads, sales and retention — and includes WINA, an AI assistant that proposes the next action on every screen.
Does WinaVela replace my agency management system?
No. WinaVela sits alongside your management system: it is the place where agents work their leads, build quotes, follow up and handle renewals, while your AMS remains the system of record.
Which insurance lines can I quote in WinaVela?
Every common US line: personal and commercial auto, homeowners, renters, condo, earthquake, flood, umbrella, term life, disability, individual, family, group and Medicare health, general liability, workers' compensation, cyber, professional liability, EPLI, D&O, special event, travel and international student insurance. Each quote can be built manually, from an indicative rating worksheet, or from a connected carrier.
How are commissions calculated?
Commissions follow your own rules by agent, carrier and insurance line, and are recalculated at each change of a quote. The expected commission is weighted by the quote stage, and binding a quote creates the client and the policies with the real carrier and premium.
Is my data separated between agents?
Yes. Every agency is its own tenant, and the four roles — Super Admin, Admin, Agent and Partner — define what each person sees. An agent's pipeline, search and AI assistant are limited to that agent's own book unless an admin decides otherwise.
Does WinaVela work for agencies in every US state?
Yes. WinaVela is built for independent agencies across the United States, with state-aware quoting, and is piloted with a brokerage in California.
How much does WinaVela cost?
Solo is $39 per user per month, Agency is $63 per user per month, both billed annually, and Network pricing for IMOs, FMOs and agency groups is based on volume. Every plan includes WINA, unlimited leads and quotes.
How long does it take to get started?
Set up the agency, invite the agents, connect your lead sources and carriers, and start selling. A guided tour walks each new user through leads, sales, retention and WINA at the first login.
Getting started
Up and running with your team.
- 1
Set up your agency
Brand, carriers, commission rules and your team.
- 2
Connect your sources
Lead forms, email and the carriers you work with.
- 3
Start selling
Each agent follows the three steps from the first login.
See your own book in WinaVela.
A 30-minute demo on your pipeline, renewals and commissions.
[CONTACT NAME]
[EMAIL] · [PHONE]
Pricing: [PRICING]